4 billion people are connected to the internet right now. Do you have something interesting to say to them about your business? Blogging is a great marketing tool and one that is relevant even in 2022. Through a blog, you can connect with your customer directly and speak to them at ease and uninterrupted. When a person begins to read a blog, they are ready to receive information – which means, it’s the best time to tell them about your business or service.

There are many benefits to blogging especially for a retail business. Not only do you connect with your customers, but it is also a means to drive traffic to your website with the help of SEO, your blogs can be repurposed for social media, actual leads are generated if customers buy products after becoming aware of them and in the long term it is a repository of sales content for the business. Customised content is the need of the hour, and it is exactly what makes good marketing great.

But what are the actual statistics behind blogging which determine its relevance as a marketing tool? Take a look

  • 81% of companies consider their blogs useful and important.
  • Small businesses that embrace blogging see 126% more growth than small businesses that do not blog.
  • 90% customers find custom content useful, 78% believe that companies behind content are interested in building good relationships.
  • 68% of consumers are likely to spend time reading content from a brand, they are interested in.
  • 70% of consumers prefer learning about a company from a blog post.

Blogging is one of the most outstanding and active marketing tools you can use in today.  Introducing an official blog for your retail business is a way for you to expand your brand’s reach.  The information on your blog will help people to connect with a brand better. It is a fabulous pitch point because a customer receives information directly from the brand and ensures it is customized. For instance, if a business is selling just one product, the brand owners can blog about the various use cases in each article. This way a visitor has the option of choosing articles that are relevant to him and making an informed decision.

Blogs are also a great way to keep regular customers engaged and updated. Offers, promotions and best sellers can be easily and freely marketed through a blog. Retail blogs can also provide expert advice on the products, their uses and the care. After sales service is a key part of retail. Blogs containing testimonials or positive reviews from other customers is a great way to boost the reputation of a brand.

The subscription base for a blog becomes a database for the brand as well. The comments in blogs help customers interact with one another and the brand. This increases brand visibility too. The benefits are simply manifold.

  • Content customized to the target audience
  • Offers, promotions and discounts
  • Testimonials, reviews, and feedback
  • Tutorials
  • Updates, new launches, news

A blog educates, informs, inspires, and entertains your audience.  Using a blog for business is a great way to show users, online visitors, and customers that the brand cares about its identity and its customer base.

A well-functioning, impressive and consistent blog can boost sales and create a competitive edge in the retail marketplace.


21 Jan 2022