SHASUN KNOWLEDGE CENTRE

(SKC) has launched a half-yearly journal “Knowledge Economy” with registration under RNI and ISSN. It  has been brought out regularly since March 2011. An orientation programme was organized  from 2nd June to 6th June 2016 for newly recruited faculty members. An FDP on “Writing Research Proposal” and “Beyond Teaching: Role of a Facilitator” and to promote quality, a NAAC-sponsored National Seminar on “Quality in Higher Education through Teacher Empowerment” was also conducted. Over 75 participants from academia participated in the seminar.

DETAILS OF KNOWLEDGE ECONOMY ARTICLES

Knowledge Economy- March 2018 (Vol.7, Issue no.15)

S.No. Name of the Article Details of the Author
1. Empowering Soft Skills and Communication Skills for Work Place Success. A Test for The Youth in Transition R. Elangovan, Associate professor in English, A. M Jain college, Meenambakkam, Chennai – 600114
2. A Study on Investment Behaviour towards Post Office Savings Schemes Dr. C.K. Deepa, M.Com., M.B.A., M.phil., Ph.d., Head, Department of PG & Research (Commerce)
& Vigneshwari.V, Research Scholar
3. A study on financial problems and prospects of micro entrepreneurs Dr. C.K. Deepa, M.Com., M.B.A., M.phil., Ph.d., Head Department of PG & Research Commerce &
Anuradha Nahar, G Research Scholar, SSS Jain College for Women, T. Nagar, Ch – 17
4. A study on gold investment options among Working women with reference to west Mambalam Ms. B.Hemalata M.Com., M.Phil., (Ph.D) Director Shasun Alliance & Industry &
Radhika. J Research Scholar & SSS Jain college for women, T. Nagar, Ch – 17.
5. A study on factors affecting the sale of amway products Ms. V. Chitra Head Department of B. Com (Hons) & Anitha Elizabeth. P
Research Scholar, SSS Jain College for Women, T.Nagar, Ch – 17.
6. A study on customers issues in JIO network services Ms. V. Chithra, Head Department of B. Com (Hons) &
G. Dhivya, Research Scholar, SSS Jain College for Women, T. Nagar, Ch – 17.
7 A study on the opinion of differently abled employees towards
discrimination at the work place
C.P. Vijayalakshmi, Research Scholar, Loyola College, Nungambakkam, Chennai.
8 A study on tax saving schemes towards employees of it sector
with reerence to Chennai city.
Ms Jayashree, D Research Scholar & Ms. K.Vijayalakshmi, M.CS., M.Phil.
Assistant Professor, Department of PG & Research Commerce, SSS Jain college for Women
9 A study on awareness and adopton of banking technology among
retailers in south chennai city
Ms. K.Vijayalakshmi, M.CS, M.Phil. Asst professor & Research Scholar
Srividhya.M Department of PG & Research SSS Jain College for Women.
10. Customers’ perception about value added services rendered by banks Ms.C.R.Rhupa M.Com, M.Phil Assistant Professor & Research Scholar
Kalyana Sundari .M, Department of PG & Research, SSS Jain College for Women
S.No. Name of the Article Details of the Author
11. A study on the savings pattern and investment
preference of literate women in chennai
Ms. C.R.Rhupa, M.Com, M.Phil Assistant Professor & Research Scholar
Manasvini .V. Department of PG & Research SSS Jain College for Women
12. A study on awareness of young policyholders of lic with special reference to chennai city Ms. C.Vasanthi, M.Com., M.Phil, Assistant Professor & Research Scholar
S.Mohana Priyanka, Department of PG & Research, SSS Jain College for Women
13. To study the investors attitude towards securities market in chennai city Dr. V.Mary Diana, Assistant Professor,
Subhasri Sarathy, Department of Honours, SSS Jain College for Women
14. A study on alternative banking channels as an effective tool
for customer relationship enhancement
Ms. P.Akilandeswari, Asst. Professor Dept of Honours & Ms. J.Haripriya, SSS Jain College for Women
15. A Study on Celebrity Endorsement Prodcts Dr. V. Mary Diana, Assistant Professor &
Sonia, Department of Honours, SSS Jain College for Women
16 A study on attitude towards entrepreneurship with regard to college students Women R. Idhenya Asst. Professor, Dept of Commerce (Honours)
S. Monisha Jain, Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai
17 A study on passengers satisfaction towards railway services R. Idhenya, Asst. Professor, Dept of Commerce (Honours) & B. Aishwarya,
Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai
18 A Study on Customer Attitude Towards Minimum Account Balance Maintenance
in State Bank of India With Regard to Savings Bank Account
D. Sumathi, Asst. Professor, Dept of Commerce Honours, SSS Shasun Jain College, Chennai.
Swetha. K. Sreevalli, III Year, B.Com (Honours), SSS Shasun Jain College, Chennai.
19 A Study on Impact of GST towards Retail Shops in Chennai City D. Sumathi, Asst. Professor, Dept of Commerce Honours, SSS Shasun Jain College, Chennai.
R. Sudha, III Year, B.Com (Honours), SSS Shasun Jain College, Chennai.

Knowledge Economy- September 2017(Vol.7, Issue No.14)

S.No. Name of the Article Details of the Author
1. Literature guarantees bliss in the midst of dolefulness -An article on life writing R.Elangovan, Associate Professor in English, A.M. Jain College, Meenambakkam, Chennai – 600 114.
2. Exchange Rates and Short-Term Interest Rates: A Co-Integrating Relationship Dr. K.Lubza Nihar,M.V.S.Kameshwar Rao, Asst. Professor, Gitam Univrsity, Visakapattinam
3. Krishna Lila Tarangini Gowthami Venkatesulu- Teacher, P.S.B. B School, K.K. Nagar, Chennai.
4. Quality Of Service In Mobile Banking: An Empirical Study Of Bankers Perception In Chennai Metro DR.G.K.Lavanya, Asst. Professor, Shasun Jain college.Chennai.
5. A qualitative study on challenges faced by female first-generation learners and their coping mechanisms Sowmya Sundaraparipooranan , Vithya V, Deviga Subramani
Assistant Professors, Department of Psychology, Shasun Jain College for Women, Chennai
6. Individual differences affecting language acquisition and learning Dr.v.deepa Assistant professor, department of English Shri shankarlal sundarbai shasun jain college for women

Knowledge Economy- March 2017 (Vol.6, Issue No.13)

S.No. Name of the Article Details of the Author
1. A study on e-service Quality Perception of the Customers
towards the Service Recovery in mobile banking
Ms. V.Chitra, H.O.D-Honours, Shri S.S.Shasun Jain College, T.Nagar, Chennai
Dr. D. Vimala, H.O.D- Bank Management, Anna Adarsh College, Anna Nagar, Chennai
2. Foreign Exchange in The Banking Industry Dr. K. Madhava Rao, Associate Professor (Department of Business Administration Holy
Mary Institute of Technology and Science, BOGARAM (vil):
KEESARA (Man), HYDERABAD – 501 301
3. Innovative Services by Banking for Sustainable Development B. Geetha Ramani, Assistant Professor, Department of Corporate Secretaryship,
Shri S.S.Shasun Jain College for Women
4. A study on Employee Attrition and Retention Issues
(With specific reference to Chennai city)
Dr. R. Lakshmi, Assistant Professor, Department of Commerce (A/F),
Shri SS Shasun Jain College
5. A Study on The Role of Social Networking Sites in Promoting Ethical
Consumerismamong Indian Consumers with Special Reference to Facebook
Supraja .H, Assistant Professor, SRM University-Ramapuram campus, Chennai – 600 089.
6. Role Conflict Among Women Teachers J. Fatima Farzana, Assistant Professor in Commerce, Abbas Khan Women’s College, Bengaluru
Dr. B. Dhana Lakshmi, Assistant Professor, Department of Commerce (Honours),
Shri SSS Jain College, Chennai
7 Emerging Trends in Literatures in English The Origin
of Literature with a Special Reference on Gender Studies
R. Elangovan, Associate Professor in English A.M.Jain College, Meenambakkam, Chennai – 114.
8 Unequal Equivalences: Word-Warps and The Challenges
in Translation and Communication
Dr. Sumathi Shivakumar, M.A., M.Sc., MPhil., PhD
Asst.Professor, Dept of English, A.M. Jain College, Chennai – 600 114

Knowledge Economy- September 2017(Vol.7, Issue No.14)

S.No. Name of the Article Details of the Author
1. Work-Life Balance Of Women Employees In Information Technology (IT) Sector In Chennai City Dr.S.Valli, Assistant Professor, SSS Shasun Jain College for Women& Dr.R.Balasubramaniyan, Associate Professor, Department of Economics, D.G. Vaishnav College
2. Financial Literacy On Investment Decision Of Women Employees In IT Sector E.Kokila, Assistant professor,SSS ShasunJain Collegefor Women
3. Perception Of Insured Persons On ESI Hospital K.Thamilarasi, Research Scholar, Bharathiar University & Dr.D.Sasikumar,
Assistant Professor of Commerce, Thiruvalluvar Government Arts College, Rasipuram
4. A Study On Health Insurance Policies In India Sudha Venkatesan, Assistant Professor, SSS Shasun Jain College for Women
5. Micro Insurance – An Overview Ms.J.R.Anitha, Assistant Professor, SSS Shasun Jain College For Women
6. Financial Inclusion In India: Issues And Challenges Jayalakshmi.P, Assistant professor, SSS Shasun Jain College for Women.
7 Preferred Investment Avenues among Individuals (With Reference to Chennai) T.R.Devi, II M.com AF, Shri S S Shasun Jain College for Women
8 A Study On The Awareness Of Retirement Planning Among The Growing Population Of Chennai B.Pushya, II M.Com (A/F), SSS Shasun Jain College for Women
9 Assets and Liability Management in Banking Sector V.Krithika and K.Kaviya, I M.com AF, SSS Shasun Jain College for Women
10. Financial Markets in India Sai Ragini, I M.Com AF, SSS Shasun Jain College for Women
11. Customer Satisfaction Towards Service Quality In Commercial Banks In Madurai City A.Jeyalakshmi, Asst.Professor, SSS Shasun Jain College for Women
12. Talent Management And Employee Engagement S.Parveen Banu Assistant Professor, SSS Shasun Jain College For Women &
Dr. D.Ayubkhan Dawood Associate Professor & Dean, PG & Research, Dept. Of Commerce Quide Milleth College For Men, Medavakkam
13. Influence Of Human Resource Practices On Reduction Of Stress Among Employees K.P.Savitha, Assistant Professor, SSS Shasun Jain College for Women &Dr Ayub Khan Dawood, Dean Research, PG and Research Department of Commerce, Quaide Milleth College for Men
14. Empowerment of Working Women in Academic Profession Lakshmi Krishnan, Assistant Professor, SSS Shasun Jain College for Women
15. The Image Of Employee Engagement In Service Sector – A Perpetual Survey Engagement Dr. R Lakshmi, Assistant Professor, SSS Shasun Jain College for Women
16. The Work Life Balance Of Women Employees- An Empirical Study With Special Refrence To Women Nurses, In Chennai City Sundarameena Senthil, Assistant Professor, SSS Shasun Jain College for Women &
Dr. V. Selvanathan, PG & Research Department of Commerce, Presidency College
17. Work Life Balance Of Women Employees Working In The IT And ITES Industry-A Comparative Study With Special Reference To Chennai City K Poorani, Assistant Professor, SSS Shasun Jain College for Women
18. Leadership Qualities From Dr.A.P.J.Abdul Kalam Ms.Banu, Assistant Professor, SSS Jain College for Women,
Ms.P.Nithya Lakshmi, III B.Com AF, SSS ShasunJain College for Women
19. HR Practices Of The Search Giant Sanchita Chakraborty& Arti Sisodaya, III B.Com General,
SSS Shasun Jain College for Women
20. Stress Management K.Maheswari & S.Oviya, III B.Com AF, SSS ShasunJain College for Women
21. A Study On Quality Of Worklife Of Women Employees In IT Companies In Chennai M.Muthulakshmi, Assistant Professor, SSS Shasun Jain College for Women
22. A Study On Effectiveness Of Training In Banking Sector P.Akilandeswari, Research Scholar, Bharathiar University
23. A Study On Knowledge Management And Sustainable Augmentation In Business Practices Dr.V.Anuraadha, Assistant Professor, SSS Shasun Jain College for Women
S.No. Name of the Article Details of the Author
24. Challenges In Retail Marketing Services In India Dr. B. Dhanalakshmi, Assistant Professor, SSS Shasun Jain College for Women
25. Green Marketing:Need Of The Hour In Indian Corporate Sector Dr. B.Revathy, Associate Professor, Department of Commerce &
K.S. Aram Valartha Nayaki, Research Scholar,Manonmaniam Sundaranar University
26. A Study On Factors Influencing The Preference Of Online Shopping Of Urban Middle Class
Customers In Chennai City
R.Mirnalini & Dr.Sambamurthy Padmavathi, Assistant Professors, SSS Shasun Jain College for Women
27. A Study On The Impact Of Consumer Behaviour Towards Select Organic Food Products D.Sumathi, Research Scholar, University of Madras
28. Marketing Strategies In Life Insurance Services P.Deepaa & M. Sugapriya, Assistant Professors, SSS Shasun Jain College for Women
29. Emerging Trends In Innovative Strategies Of Business Performance In MSME Sector Dr. D. Ayub Khan Dawood, Associate Professor & Dean,
PG & Research Department of Commerce,Quaide Milleth College,
B. Selvakumari,Assistant Professor & Sai Shruthi, I M.Com AF, SSS Shasun Jain College for Women
30. Consumer Confidence And Durable Goods Buying Intention B.Rohini, Assistant Professor, SSS Shasun Jain College for Women & Dr. S Benjamin
Christopher, Associate Professor, Department of Commerce, NGM College, Pollachi
31. Risk Awareness Of Consumers On Online Transaction K.Vijayalakshmi, Assistant Professor, SSS Shasun Jain College for Women
32. Consumer Purchasing Behavior Relating To The Products Of Multi National Companies S.Shenphgavalli, Assistant Professor, SSS Shasun Jain College for Women
33. E-Commerce: Purchasing & Selling Online R.Kalaiselvi &M.Malathy, Assistant Professors, SSS Shasun Jain College for Women
34. Social Audit K. Jyothi Agarwal , R. Kaviya, I M.Com (AF), SSS Shasun Jain College for Women
35. A Study On Online Buying S.Ranjani, S.Dhurga, III B.Com.(CA), SSS Shasun Jain College For Women
36. Social Media Marketing- A Conceptual Frame Work Clara John, N.Vinupriya, I M.Com.(A/F), SSS J Shasun ain College for Women
37. Darshni.K , Saranya.G, I M.COM(A/F), SSS Shasun Jain College For Women
38. Corporate Governance Harini.C.N, Sai Ragini. R, I M.Com (AF), SSS Shasun Jain College for Women
39. Impact Of Social Media Marketing On Consumer Buying Behavior Sushoveeta Sahu, P.Chandini, I B.Com.(A&F), SSS Shasun Jain College for women
40. A Study On Advertising-Strategies Innovations & Challenges Aishwarya.G & Senthamarai.V, I M.Com.(A/F), Shift I, SSS Shasun Jain College
41. Foreign Investment – Modern Day Economic Colonialism Kamakshi.S, II B.Com (CA) SSS Shasun Jain College for Women
42. A Study On Technology In Banking – Recent Innovations, Impact And Challenges In
Indian Banking Sector
Aishwarya G, I.M.Com AF, SSS Shasun Jain College for Women
43. Training And Development- An Effective Tool For Human Resource Management N.Vaishnavee, I M.Com AF, SSS Shasun Jain College for Women
44. A Study on the Opinion of Differently-abled Employees towards Performance Appraisal
System
C P Vijayalakshmi, Ph.D Research Scholar, Department of Commerce, Loyola College
45. Challenges, Innovations and Strategies in Human Resource C Parvathy, Asst. Professor, Department of Accounting & Finance, SSS Shasun Jain College for Women
46. A Study On Role Of Urban Consumers Towards Green Consumerism (With Special
Reference To Chennai City)
Ms A Meera, Asst. Professor, Department of Commerce (BM) SSS Shasun Jain College
for Women

Knowledge Economy- March 2016 (Vol.5, Issue No.11)

S.No. Name of the Article Details of the Author
1. A Study on Non-Performing Assets of Select Public and Private Sector Banks – Challenges, Innovations & Strategies Prof I.BabuRathinam, Associate Professor and Head, Department of Corporate Secretaryship, CMA.M.V.Alagesan, Research Scholar, Department of Corporate Secretaryship, Guru Nanak College (Autonomous)
2. A study of Innovations and Challenges in Indian Banking Industry – Changing facet of Banking Industry Dr.G.Surendra, Asst. Professor ( C), Dept. Of Management, Rayalaseema University
3. Performance Comparison of Private Sector Banks with the Public Sector Banks in India Dr.G.Renuka, Assistant Professor, Rayalaseema University, Kurnool A.P.
4. Outreach of Microfinance in India Dr.S.Saravanan, Post-Doc Research Fellow, Madras School of Economics
5. A Study on Investment Behaviour of Women Investors in Chennai City U. Parthiban, Research Scholar, University Of Madras, DRBCC College
6. Technology In Banking Krithika Krishnan & A YA Lathif, Assistant Professors, Department of Commerce [Corporate Secretaryship], Dr MGR Janaki College for women
7 A Study on Absenteeism of the Employees of Knitwear Industry V.Kamatchi (a) Preethi- Research Scholar, Ethiraj College for Women
8 Diversity Management- Human Resources Ms. S.Subha, Researcher, SSS Jain College for women&Mr. Hariharan Subramanian, Talent Management, Aspire Systems
9 A Study On Impact Of Glass Ceiling Existence In Corporate Sector Of India
10. A Study On Human Resources Management Initiatives For Organizational Effectiveness In Banking Industry With Special Reference To State Bank Of India S. Ganapathy, G. Vinayagamurthy, Research Scholars, DB Jain College
11. Managers to Leaders Transformation-Challenges Arising Human Resource Management M.Chandramouleswarappa , Project Management Consultant-Freelancer
12. Occupational Health Hazards Of Women Employees In The Information Technology (I.T.) Sector In Chennai City, Tamilnadu K.Sandhiya, Research Scholar, Presidency College
S.No. Name of the Article Details of the Author
13. Pygmalion Effect S.Gayathri, Assistant Professor &Dr.A.S.Saranya, Associate Professor,
Department of Commerce, Ethiraj College for Women
14. Financial Engineering Dr.V.V.L. LeelaKumari, Department of Commerce, Rayalaseema University
15. Trends in Analytics J.V. Mani, Principal Consultant, Mphasis Ltd., Chennai
16. RRB Role in Rural Development G.K.Lavanya, Assistant Professor, St.Joseph’s College
17. A Study on Consumers’ Expectation towards Eco-Caring OfHandicrafts And
Handloom Products With Respect To Chennai City
Dr. C.Jayashree, Assistant Professor, AM Jain College
18. Lock Making – History and Growth V. Leelavathy, ResearchScholar, Department of Commerce, University of
Madras
19. Challenges, Innovations and Strategies in Marketing Manish Bala&SreepadValsan, Asan Memorial College of Arts and Science
20. A Study on the Impact of Packaging in Influencing Consumer Buying Decision D.RamalaSingh &A.Ghayathri, Assistant Professors, Department Of Commerce,
Madras Christian College
21. Marketing Strategies Adopted By MNC’s Johanna Jasmine, Assistant Professor, Madras Christian College
22. Impact of Service Quality on Customer Satisfaction- A Comparative Study Of
Airtel and Vodafone Service Providers
J.Haripriya, Research Scholar, EthirajCollege for Women
23. Customer Perception on Brand Equity Dimensions With Reference To The
Noodles Brand “Maggi” And “Top Ramen”
R.Nithya Research Scholar, Ethiraj College for Women
24. A Study Of Unorganized Women Domestic Workers in Chennai City Dr. N Sharadha, Assistant Professor, Chellammal Women’s College
25. Marketing Gaps in SHG Movement Dr.ShrimathyRamalingam, Associate professor and Head,
Department of Commerce, Pachaiyappa’s College for Women, Chennai,
B.Hemalata, Head-Department of Commerce, SSS Jain College for Women

Knowledge Economy- September 2015 (Vol.5, Issue No.10)

S.No. Name of the Article Details of the Author
1. Performance of Employees State Insurance Corporation
in recent scenario
K.Thamilarasi and Dr. D.Sasikumar
2. Digital Libraries: The need of the hour Dr. Sumathi Shivakmar
3. Relationship among employee engagement,
job demand and role clarity -A study among professionals in academic and IT industry
Sowmya Sundaraparipooranan and Deviga Subramani
4. Parents emerge En transmit for
Children’s food advertisement
Dr. S.Murugesan and Dr. B.Ponnarasi
5. Development of Ontology for Major Depressive Disorder Ms.Sumathi.M.R and Dr. B.Poorna
6. Advanced Image Steganography Using Enhanced
Least Significant Bit Algorithm
Dr. P. Persis Glory and Jeevitha D.G
7 A study on the Effect of Life Skills Training on Self-Esteem,
Interpersonal Behaviour and Anxiety among Adolescents
Ms. Deviga. S and Ms. Priya Magesh

Knowledge Economy- March 2015 (Vol.5, Issue No.9)

S.No. Name of the Article Details of the Author
1. Ebola Virus – A Review Dr. S.Kalpana and Dr. Jhansi Charles
2. Common Oral problems and its Prevention Dr. K.Kanimozhi and Dr. M.S.Devamalika
3. Descriptive overview on the basic
concepts of Survival Analysis
Ms. S.Valarmathi, Dr. C.Ponnuraja, and Dr. Jhansi Charles
4. The Role and Behaviour of Investment in
Agriculture in India
Ms.Sarada Gopalakrishnan
5. Marital Disharmony in Shashi Deshpande’s
If I Die Today
Dr. R.Revathi
6. Efficacy of Mobilisation with Movement and
Mulligan Taping in Early Osteoarthritis of the Knee
Mr. Jonathan John
7 Assessment Techniques that ought to match
Teaching Objectives
Dr. Sumathi Shivakumar

Knowledge Economy- September 2014 (Vol.4, Issue No.2)

S.No. Name of the Article Details of the Author
1. The One And The Many S.J.Michael Amaladoss
2. Sudha Murty’s Dollar Bahu: A Marxist Perspective Anis Fathima Faisal
3. Understanding Leadership in High Performance Teams T.Lavanya
4. Education Empowers Women V. Renuka Devi and K.Siva Sankar
5. Recent Trends Issues and Reforms in Services Sector in India R. Amutha Bos
6. Travelling Salesman Problem is NP-Complete G.Komala

Knowledge Economy- March 2014 (Vol.4, Issue No.1)

S.No. Name of the Article Details of the Author
1. Psychological Prescription for Peace V.D.Swaminathan
2. Psychology as Metadrama in Kālidāsa’s Abhijnāna-Sākuntalam K.Ganesh
3. Identifying Emotional Competence Proficiencies in personal selling:
a study with reference to salesmen in Chennai city
G.Ramesh and G.Vijaya Kumar
4. Characterizations and Closure Properties for new better than used
in the Fuzzy Laplace Transform Order
J.E.L. Piriyakumar, and G.Lenapriya
5. Application of Mathematics in Computer Aided Geometric Design M.Akila
6. Recognising the Varna System in the Magical world of Hogwarts:
a study of J.K. Rowling’s Harry Potter series
Sumathi Sivakumar
7. India’s Food Security Mission: Experience from the State of Tamilnadu Sarada Gopala Krishnan
8. Dukula L. Sampath kumar

Knowledge Economy- September 2013 (Vol.3, Issue No.2)

S.No. Name of the Article Details of the Author
1. Education and Employability – revisited through evaluation and application
of Multiple Intelligence Model of Gardner”
Dr. V.D.Swaminathan and Dr. T.Lavanya
2. Problematized Identity: The Migrant context Dr. Lakshmi Balaji
3. Antiquity Reinstated: English Education in the Sanskrit way Ms. Sumathi Shivakumar
4. The Transactions demand for coins by households in Chennai City Dr. R.Kanaka Sudha and Dr. (Mrs) S.Chinnammai
5. Investors attitude towards local chit funds (A study with special
Reference to Triplicane)
Dr. R. Rangarajan, B.Ponnarasi, M.Duraiarasan
6. Women of India towards Emancipation Dr. P. Lalitha
7. Silambam Training induced changes on body composition grip strength
and explosive strength among college girls
Ms. P.Mohanavalli, Dr. K.Sreedhar and Dr. Jothy

Knowledge Economy- March 2013 (Vol.3, Issue No.1)

S.No. Name of the Article Details of the Author
1. Statistical tool for a research on “relationship between foreign institutional
investments in equity and S&P CNX Nifty”
Dr. Sugandha Kannan and S. Devi
2. Research methodology for a study on lifestyles of middle income group, based on expenditure, savings and investments. Dr. Sugandha Kannan and Sambamurthy Padmavathi
3. Influence of musical advertisement
(A study with special reference to central Chennai)
Dr. R. Rangarajan & Ms. B. Ponnarasi
4. Managing underperformance at workplaces – a study among
employees of select companies in Chennai
Dr. G. Ramesh
5. Crafting gen y workforce and creating high performce organizations Dr. K.Vasuki
6. Knowledge Management Dr. B. Poorna and Ms. A. Sudha Ramkumar

Knowledge Economy- September 2012 (Vol.2, Issue No.2)

S.No. Name of the Article Details of the Author
1. Industrial Water Pollution Control Policy in India – Challenges and
Opportunities for Improvement
M. Karpagam, Geetha Jaikumar and S.Thiyagarajan
2. Management by Spirituality (MBS):
A Mantra for Building Organizational Health (OH) and Effectiveness (OE)
Dr. R. Amudha and Dr. M. Anbalagan
3. Impact of Demographics on Moonlighting (A Study on Medical Practioners) G. Varalakshmi
4. Medical Tourism in the Globalised Scenario:
Progress and Opportunities in India
G. Ramesh and N. Lakshmi/td>
5. Perceptions on Spending and Savings of Individuals A Study of Personal Financial Management Sambamurthy Padmavathi
6. Effective Project Management Techniques V. Sridevi